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In the blog of Theandb (definition of blog), we share with our readers the personal view and insights we have on developments in the technology sector. And as that is nowadays quite a broad sector, we set our eyes on many diferent topics and questions facing society. We also post entries on recent developments of Theandb as a company. For us, it is a part of an ongoing collaboration and communication with colleagues, clients and friends.

About the GoogleJuice and Attention Economy

ThoughtStorms: GoogleJuice

This wiki entry and related posts let me thoughful ... I wonder... Hyperlink as a currency? Pass the money around ... so after all I might already be a millionaire ;-) in the netEconomy. The question is : can i survive as a still water-blood-flesh being with hyperlinks in my wallet?

An excerpt:
"And the point is, this is TheAttentionEconomy. And it's NetoCracy. Which means we have to do our NetoCracy/Imploitation as well as our NetoCracy/Exploitation. Passing the GoogleJuice on the left-hand side is definitely another part of that. Is it "imploitation"? At a stretch is feels similar. But maybe it's yet a third kind of thing. Need to think about this more."

But the real good stuff turns out to be the Attention Economy. That thoughtstorm about the so-called attention economy definitely resonnates in me. Maybe because of my current professional context. I'm consulting for a big pharma company that is also a player in the game of a news aggregator, namely a 'portal', for a very targeted audience: the physicians ! A great project and lots of potential if *we* play it clever and , for example, use the tools out there... Though I didn't quite convince the deciders with my demo and speech about blogs, RSS, free content aggregation. Too be honest I felt quite awkward on how to present it without sounding too much like a nerd. They sure see the power but are convinced that their audience , those doctors, are far too backward to switch to such geeky ways... How long this statement will stand? I bet not quite long...